Jenke’s Theory was born out of pain, healing and recovery. As a minimalist, our founder, Ayo Adeyeri turned to natural self-care and wellness routines to heal and recover from a devastating, life halting experience.

This Canada-based, black-owned brand focuses on using natural and essential oils, butters, plant-based ingredients to formulate wellness and self-care products. 

All products are cruelty-free and made with organic certified ingredients.

For every product sold, proceeds will support bereaved parents in Alberta, and put children back in school in Africa.